Welcome to HEEB!

HEEB Magazine was founded in 2001 by a cohort of young, hip, Gen X writers and artists. For nine years, the print magazine was the place for the subversive and satirical. In any issue of HEEB, you might find a cover story with celebrities like The Beastie Boys, interviews with graffiti artists and painters, album reviews, comics, and sardonic humor – the best of the magazine era, with a Jewish touch. Have a look inside the magazine here!

HEEB was more than just a magazine – it also hosted live shows, including storytelling events, stand-up comedy nights, and its legendary annual “Heebonism” party, a Christmas Eve bash where you could play “strip dreidel” with Jewish pornstars (true story). Parties quickly spread to cities across the U.S. and around the world, including Chicago, Austin, Los Angeles and Sydney.

In 2010, HEEB became a web-only publication, one of the many victims of the internet era’s war on magazines. HEEB continued to publish stories digitally for a while (including, iconically, an early interview with Drake), but the publication and its enthusiastic community of subscribers, artists, and socialites eventually faded out – until now.

In 2025, we decided to reinvent HEEB with a new vision for a new time. HEEB Media, an independent, nonprofit media company, combines the spirit of the old magazine with the energy of a new generation – through podcasts, video series, artist interviews, live events, and fashion, we’re creating space for the next generation of urban Jews to express themselves.

Ready to join the HEEB hive? Follow us on Instagram, check us out on YouTube, and find out how to get pitch a story or project here.

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  • Lone Star

    Lone Star

    Inside Kinky Friedman’s Campaign for Governor, from HEEB #10 

    Lone Star

    Inside Kinky Friedman’s Campaign for Governor, from HEEB #10 

  • Drawn Together

    Drawn Together

    An interview with R. Crumb's Beloved Aline Kominsky, from HEEB #12

    Drawn Together

    An interview with R. Crumb's Beloved Aline Kominsky, from HEEB #12

  • Daddy

    Daddy

    A daughter reflects on her father, the Palestinian-American writer Edward Said, from HEEB #7

    Daddy

    A daughter reflects on her father, the Palestinian-American writer Edward Said, from HEEB #7

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